We Turn Ideas Into Stories Worth Paying Attention To.
Big Toast Company is a storytelling-focused content studio helping founders, creators, and brands turn their ideas, expertise, and experiences into compelling content through strategy, creative direction, video production, and AI-powered workflows.
We bring together human insight and creative technology to build brands people recognize, trust, and remember.
Where Creative Ideas Meet Digital Execution
We bring together creative storytelling, thoughtful editing, and modern technology to turn ideas into engaging content and digital experiences for brands, businesses, and creators.
Our Core Values
The principles that guide our creative process and every client project.
Creative Excellence
We focus on thoughtful storytelling, precise execution, and polished results that communicate your message clearly.
Smart Use of AI
We use AI-assisted workflows where they add value, helping streamline production while maintaining creative quality.
Client-First Thinking
We align every project with your goals, audience, and brand identity to create relevant digital experiences.
Reliable Delivery
We value clear communication, organised workflows, and consistent progress throughout every project.
Meet Himanshu Singh
Founder & Creative Director at Big Toast Company. Started editing in school and learning through online communities, evolving through creator content, podcasts, agencies, and AI-assisted workflows into a story-driven creative director.
What Founders & Clients Say About Working With Us
Watch firsthand video testimonials and read verified reviews from founders, creators, and brands who partner with Big Toast Company.
"Big Toast completely understands founder-led storytelling. Their pacing, retention hooks, and high-energy edits took our content performance to another level."
"The aesthetic precision and storytelling for our Anti-Pigmentation Face Oil were outstanding. Big Toast captured the premium feel and real essence of our brand."
"Finding an editing partner who deeply understands audience psychology and conversion narratives is rare. Big Toast delivers world-class retention and polish every single time."
"Working with Himanshu and Big Toast Company has been a great experience for PetChef. What stands out is Himanshu's ability to understand our brand, think creatively and turn our ideas into engaging content. His involvement goes beyond editing. From developing creative concepts and storytelling to visual direction and execution, he takes ownership of the entire process. What I appreciate most is his passion, attention to detail and the initiative he brings to every project. It's exciting to see what he's building with Big Toast Company, and I look forward to seeing it grow. I'd definitely recommend Himanshu to brands and founders looking for a creative partner who understands more than just content production."
"Big Toast captured the heart and scale of our 25-year journey with unmatched cinematic clarity. From documenting our leadership vision to showcasing our nationwide loan distribution scale across 4,000+ cities, their commercial podcast and brand documentary truly elevated our brand authority and customer trust."
A Letter From the Founder
I started editing video while I was still in school, learning everything through online communities, experimentation, and basic tools. What began as curiosity quickly became a craft — discovering how pacing, sound, and structure could turn simple footage into an emotional experience.
Over the years, that journey took me from editor to storyteller, content producer, and creative strategist. I’ve had the privilege of collaborating with creators, podcasts, agencies, ambitious founders, businesses, and international clients, exploring everything from human storytelling to modern AI-assisted production.
I founded Big Toast Company on a simple principle: great content always starts with a great story. In a world full of rapid algorithms and visual noise, people don’t remember effects — they remember how a story made them feel and the message it left behind.
Whether we are editing short-form reels, producing deep-dive podcasts, or directing brand films, our focus is always on clarity, narrative intention, and craft. Thank you for being part of this journey.
Founder's Guiding Principles
Story Over Spectacle
Every cut, transition, and sound cue must serve the emotional core of the narrative. True audience connection comes from meaning, not filler effects.
Craft Grounded in Curiosity
From learning on basic tools to adopting modern AI-assisted workflows, staying curious and adaptable is what keeps creative work fresh and effective.
Purpose-Driven Content
We collaborate closely with founders and brands to understand their real voice, crafting videos and podcasts that build lasting resonance with their audience.
My Creative Journey
Early Days & Online Learning
Started as a video editor while still in school, learning fundamentals, cuts, and pacing through online communities and basic tools.
Creators & Podcast Production
Refined craft working with creators, podcasts, and personal brands, turning raw footage and conversations into high-retention stories.
Agency Jobs & Global Clients
Worked in professional agency and corporate jobs, gaining hands-on industry experience leading video production, creative strategy, and campaigns for global clients.
Founding Big Toast Company
Established Big Toast Company as a dedicated storytelling studio, uniting cinematic editing, content strategy, and creative direction.
Have an Idea Worth Bringing to Life?
Let's turn your ideas into engaging content and digital experiences. Tell us about your project and let's explore how we can work together.